Its annoying right? You do what is recommended to ensure your business grows: You develop a great product, launch a website, then tell your friends about it.
Then to your astonishment and frustration- Crickets!
No traffic. No sales. nothing. zilch!
Its almost as if you wasted your time, efforts and money because you are getting nothing for it.
I know the feeling. I have been there before. But i did certain things that helped me get targeted traffic to my website and start making sales. Before I reveal the methods I used, I need to answer a very important question:
What is Targeted Traffic?
You have probably heard this term before but have you ever wondered what it really means?
Picture this: Let’s say you have an archery gameboard like the one in the picture below.
Your goal in this game is to hit the bull’s eye (i.e the spot painted yellow). Any arrows that do not enter that bull’e eye spot is a miss.
Its the same thing with target marketing. Your target market is the yellow spot. That is where you must hit with your marketing efforts. Any marketing effort that lands outside the yellow circle is a miss.
How do you determine your Target Market
Your target market is determined by the ideal prospect for your business. Let’s say you are a fitness instructor and you want to open a fitness club.
Your ideal prospect is anybody interested in having a trim, healthy body. Therefore your target market are any group of people who want to have a trim, healthy body and are willing to spend time in the gym to achieve this. Now we know what our yellow circle is.
How do we fire marketing arrows that will hit only that yellow circle?
By marketing only where your target audience hangs out. Any other marketing effort is a miss. For the fitness club I will recommend the following:
- First determine how your target audience thinks: Are they visual in nature? Do they like to read a lot? Is your product a formal or friendly one? The answers to these questions determine where you will start. Now for a fitness club, most people who are interested in fitness prefer seeing training sessions in pictures or videos. therefore you should be advertising in Facebook, Youtube and Instagram. Also fitness is a friendly product and requires social interaction, therefore Facebook and Instagram are a must.
- Locate where your ideal prospects already hang out: You are not the first fitness club to materialise on planet Earth. Locate other fitness clubs’ pages on these social media and see who their followers are.
- Replicate what these fitness clubs are doing on your own social media page: These fitness clubs are your competition. Find out what they are doing, improve on it and do it on your social media page. Are you competitors updating their Facebook pages with motivational images and videos. Create your own motivational image and videos and upload on your Facebook page. Are your competitors using videos to demonstrate on Youtube? Create your own video and upload to your Youtube Channel.
- Find other areas that your ideal prospects will be interested in: People who spend time in gym are careful about what they eat. So look for healthy food websites. People who gym wear sporty wear to the gym. Look for sporty wear websites. Make a list of the most popular ones within your locality. Become friendly with the owners of these sites. Then after a little while, ask for a recommendation to their followers or for an opportunity to guestpost for them.
As you can see, the first step in this marketing process was knowing who your ideal prospect was. Once you figure that out, the rest is a whole lot easier.
Ways to drive targeted traffic to your business blog
There are many ways to drive traffic to your website. But if you want your business to make money, you must concentrate on how to drive targeted traffic to your website. This is because targeted traffic are people already looking for the solution you offer. They want it. Therefore it will be way easier to get them to pay for any of your services.
Because they already want the service.
Below I describe methods I use to attract traffic to my website.
1. Search Results:
This is one of the best ways to get targeted traffic to your website. This is because when people do a google search, they need the solutions to their search. To ensure your website always turns up on google search results please follow these guidelines
- Your website must have a blog: In your blog, offer solutions to pressing problems your ideal prospect experiences. For the fitness club, this will be fitness-related articles. make sure these articles are pressing pain points. Because people do google search for pressing pain points.
- Do not copy and paste: Make the mistake of stealing articles from another fitness site and Google will penalise you by reducing your website’s ranking and hence making it near impossible for you to get to the first page of google search results. And the first page is where you want to be because it converts higher than the second or third page.
- Make sure your website is mobile-responsive: If you use a website theme that is not mobile-responsive, Google will remove your website from all searches done on a mobile device. This is bad business for you because 7 out of 10 people use mobile devices to make google search.
- Provide high value content in your blog: Ensure you write blog posts that are share-able. Blog posts that go viral are high value content that solve a specific problem.
- Encourage Social Sharing and commenting on your blog: When there are so many websites vying for the same keywords, Google puts the sites with the most relevant comments and social shares in the first page.
Let’s face it, to make money you must be prepared to spend money. Many may cringe at this fact but it is the truth
To attract targeted traffic to your site, you must be prepared to spend on advertising. Three of the most effective advertising mediums for local business owners are Facebook ads, Google ads and similar-interests websites.
When advertising on Facebook, I greatly recommend using Custom Audiences for the best results
When advertising on Google, I greatly recommend choosing long-tail keywords that are as close to the solution you offer as possible. This way you reduce the money you have to spend on Adwords.
Similar-interest websites are websites that your ideal prospects visit. For a fitness club, their ideal prospect is likely to visit nutritional blogs. Therefore they should look for the best nutritional and health blogs within their locality and approach the site owners to place their ads on their site.
3. Influencer recommendation
I have written many articles on the power of influencers and how they can skyrocket your business sales.
Related: The Secret Sauce of Success
An influencer is a well-respected person who is an expert in a certain field. Influencers typically have from 10,000 to 1+ million followers. Imagine having someone like Don Jazzy or Jay Z recommend your music?
Instant stardom right?
The same applies to business. For the fitness club, imagine having someone like Genevieve Nnaji, or Mo Abudu recommend you? You guessed it, instant sales.
Don’t know any A-list celebrity (or Big Fishes as I prefer to call them)? Then target smaller fishes who are still well-respected influencers and have at least 5,000 to 10,000 followers. I write about how you can accomplish this here (How to build your connections and grow your business).
The cheapest form of targeted traffic is referral traffic.
What do I mean by referral traffic? When a customer buys something from you and recommends you to their friends, and those friends come and buy from you because of that recommendation, that is called referral traffic.
To get referral traffic, you have to entice your customers with discounts and rewards for each customer they bring. This will propel them to tell their friends about you. Also I greatly advise the use of giftcards on your site.
Giftcards will help current customers attract new customers to your website. I intend to write an entire blog post on what Giftcards are and how they can help your business.
I have used giveaways many times in my marketing career. What I learnt is that if done right, giveaways can lead to targeted traffic explosion and an increase in your email subscribers.
But if done wrongly, giveaways can turn into a huge money sucker that will give you absolutely no results. Trust me, I have had one or two failed giveaways and i have had successful giveaways too. Here is what I learnt
- Choose your gift wisely: Unless you are a phone retailer, do not giveaway any phone! Unless you are in the travel and hospitality industry, do not giveaway an all-paid trip to anywhere! This is because your gift is highly instrumental in attracting those that will participate in your contest/giveaway. If you giveaway a phone, every Tom, Dick and Harry’s cat will want to win the phone. Instead giveaway something related to your business. For the fitness club, I highly recommend giving away free membership, or sport wear or one-on-one private fitness coaching. This way people who are not interested in fitness will not even bother to enter your giveaway.
- Keep the timing short: Do not let your contest drag for months! Even 30 days can be too much unless the giveaway is worth millions. Keep the giveaway short (between 7 – 14 days) for the best results
- Choose your host wisely: One question you must answer before you start a giveaway is “Do I have a large enough following?” There are two ways to host a contest: On your site or on another person’s site. If your email list is 0-100 subscribers and your Facebook page is less than 2000 fans, you should not host the giveaway. Instead look for a similar-interest website with massive following and host your giveaway with them. This way the followers of the website will take part in your giveaway and you automatically acquire a large following!
- Choose the giveaway software wisely: The giveaway software will greatly determine your success rate with the giveaway. You want to choose a giveaway software that has many options for making your contest go viral. I greatly recommend Gleam.
- Tell your friends about it: One of the biggest mistakes I made in one of my giveaways was I did not tell my friends about it. When you want to run a giveaway, pester your friends about it. Even if you are running the giveaway on another website.
6. Free E-books:
This is an option I am currently working on. This option has high returns. And it only sends targeted traffic to your business website.
How does it work?
You write an ebook about a pressing problem that your ideal prospect has. Then you upload it to ebook platforms like Amazon, Smashwords and set the price to 0.00
That’s right, you make the ebook free!
The goal of the ebook is to attract traffic to your site and not to make money. Make the ebook as concise and straight to the point as possible. Then make sure you put links to a landing page on your website.
Why should the ebook be free?
To encourage massive downloads. When the ebook is free, you remove a customer’s resistance to price. Normally before a customer will buy a book (even if it is $0.99), they will check customer reviews and testimonials to be sure it is a good enough book. Then they will check other alternatives to be sure that your ebook beats the competition.
But when it is free, they hardly check these things. They just go ahead and download it to see if the book is really good. If it is not, they simply delete it.
I have seen this method convert nicely for friends and acquaintances. That is why I am interested in doing it. Many times, customers acquired this way go on to buy products worth thousands.
So there you have it; a concise guide on how to drive traffic to your website. Hope you enjoyed it. If you did please share and help others discover more ways to increase traffic to their business websites.
Do you have a suggestion I omitted? Tell us your suggestions in the comments.
P.S: Want a personalized traffic solution for your blog? Let me help you with my free Business Plan Service. Click here to get started.